Rebranding and Website Redesign
Redesign the website with well-organized content, effective calls-to-action, and user-friendly features.
Create graphic elements for the website.
Design an Instagram strategy to increase catering and wholesale orders.
Bloomfield Creamery is an ice cream place owned by two siblings from Michigan, Bijan and Leila. Five words that Bloomfield Creamery's owners want to communicate through their website are quality, family, classic, fresh (youthful), and personal.
Bijan and Leila
One of Bloomfield Creamery's advantages is that they produce Super Premium ice cream, which is the highest category of ice cream that is made of 14% butterfat. In addition to that, everything is made from scratch by the store's owners themselves.
Ice Cream Classifications
Three main competitors for Bloomfield Creamery are Mr&Mrs Creamery, Carmela, and Afters Ice Cream. Competitive research gave me an idea for a merchandise page.
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Competitive Research
The home page of the website doesn't have clear imagery to point out that it's an ice cream shop. It also lacks a clear call to action.
Bloomfield Creamery Old Website's Home Page
The Flavors page features several variations of yellow color and doesn't demonstrate consistency. Also, flush left makes the website look unfinished.
Bloomfield Creamery Old Website's Flavors Page
On the Catering page, a clear call-to-action is missing. In addition to that, imagery could be more inviting.
Bloomfield Creamery Old Website's Catering Page
Interview with the owners and netnography were used to create a user persona to fit both Bloomfield Creamery's locations.
Updated the website flowchart to reflect changes requested by the stakeholders.
Bloomfield Creamery Flowchart
Low-fidelity prototypes were created and sent to the clients for feedback.
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Homepage featuring a hero image with professionally taken pictures. The navigation bar is redesigned to include a call-to-action in the upper right corner that clearly states the purpose of the website.
The flavors page is redesigned to better reflect the modern feel of the brand. Filters are added to sort through dietary restrictions and preferences.
The Catering page reflects the type of events Bloomfield Caters to and shows what their truck looks like. It also includes a catering form with an easy-to-answer prompt.
The Locations page is updated to make information more readable and available.
The Shop page is added to sell merchandise and increase brand recognition.
1) User testing and additional rounds of iterations would help make this website more user-friendly and accessible.
2) Professionally taken pictures of Bloomfield Creamery ice cream and merchandise would give the website more character and make it more personal.
